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Kanye West took to his twitter account to make an announcement about
him Launching a design company called DONDA. I have started a new
company and I’m so excited about the name…. it’s got the best name ever
of all companies of all time!!!” he wrote. “The name of the company is
DONDA.”
Named after his late mother Dr. Donda West, the startup will be
comprised of creative individuals from different fields. “DONDA is a
design company which will galvanize amazing thinkers and put them in a
creative space to bounce their dreams and ideas,” he explained.
“I am assembling a team of architects, graphic designers, directors
musicians, producers, AnRs, writers, publicist, social media experts,
app guys, managers, car designers, clothing designers, DJs, video game
designers, publishers, tech guys, lawyers, bankers, nutritionist,
doctors, scientist, teachers.”
Taking inspiration from Michael Jackson, Alexander McQueen, and
Steve Jobs, Kanye laid out his mission. “DONDA will be comprised of
over 22 divisions with a goal to make products and experiences that
people want and can afford,” he said. “We want to help simplify and
aesthetically improve everything we see hear, touch, taste and feel. To
dream of, create, advertise and produce products driven equally by
emotional want and utilitarian need.”
If you’ve got what it takes to join the team, you can email
contactDONDA@gmail.com. “I want to put creatives in a room together
with like minds that are all waaaay doper than me,” said ‘Kanye West
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